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PostPosted: Tue May 19, 2009 7:52 am 
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Aruba Tapping On Dutch Travel Market


May 19th 2009, Aruba.

AMSTERDAM-Despite the grim outlook of the Dutch economy for 2009 and an expected sharp
increase in employment rate, the majority of Dutchmen will spend an equal amount or more on
their vacation this year compared to last year. A research on Dutch travel spending behaviour was
recently conducted by the National Institute for Budget Information (NIBUD) and the results
were presented today.

Little over 40 percent of the Dutch surveyed will spend an equal amount on their vacation this year
compared to last year. Nearly 25 percent of the Dutch will spend more on their vacation this year.
As a consequence of the present recession, 25 percent of the Dutch surveyed will travel less
frequently, less far or will cut back on luxury accommodations during their vacation this year. One
third of those surveyed said they had less money to spend this year compared to last year as a
consequence of the recession.

The current Dutch unemployment rate stands at 4.5 percent and is relatively low compared to other
European Union countries. The Dutch unemployment rate is expected to reach 8 percent at the
end of 2009 according to a report released by the Central Plan Bureau. The Dutch economy is
expected to decline by 4.8 percent in 2009, and without government intervention a decline of up to
7 percent is projected.

The European headquarters of Aruba Tourism Authority based in The Hague is actively promoting
the island in The Netherlands. Nearly a dozen billboards were placed alongside busy highways in
the country. Aruba is being promoted strongly in major urban areas. Just last week Aruba posters
dominated bus stops, metro stations, train stations and pedestrian sidewalks in the city of
Rotterdam.

Over 3.5 million Dutchmen are expected to go on vacation this summer. That amount is equal to
the amount that went on vacation last summer. The Netherlands Antilles and Aruba continue to
be popular vacation choices for Dutch travellers to the Caribbean. Mainly Aruba that is preceived
to be a very expensive destination among Dutch travellers has many attractive deals at this
moment. The cheapest deal from The Netherlands to Aruba is priced at 729 euro (US$ 911,00) per
person and includes all taxes. The price includes return flight, breakfast and 9 accomodation nights
at Brickel Bay Hotel. A stay at the luxury Westin Hotel with the same all inclusive benefits is
priced at 879 euro (US$ 1,100.00) per person.

















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