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PostPosted: Wed Apr 08, 2009 7:16 pm 
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Joined: Fri Nov 29, 2002 5:47 am
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Aruba Is Currently One Of The Most Promoted Destinations In The Netherlands

April 8th 2009, The Netherlands.

23 feet tall attractive billboard poster promoting Aruba alongside Dutch highway.

AMSTERDAM-The European headquarters of Aruba Tourism Authority (ATA) based in The Hague has
launched a very aggressive promotion campaign "Gun jezelf Aruba" (You deserve Aruba) in The
Netherlands. The purpose of the promotion is to guarantee and create more demand from The
Netherlands for Aruba. The office has made use of various marketing instruments including
television commercials on the Dutch stations RTL4, RTL7 and RTL8. They have also increased the
presence of Aruba on banners and search engines on many Dutch websites.

The cherry on the cake is the 23 feet tall billboards promoting Aruba alongside Dutch highways.
During week 11 and 12 the billboards were placed alongside highway A13 from Delft to city of The
Hague, highway A12 from Utrecht to Arnhem, and on highway A20 from Schiedam to Rotterdam.
During week 13 and 14, the billboards will be placed alongside highway A10 from Amsterdam to
Diemen, highway A2 Zaltbommel to Utrecht and on highway A4 Leiden to Amsterdam. The
billboards are an eye-catcher for the over 6 million people who drive these highways every day.

ATA Europe is present at different tourism fairs to promote Aruba as a vacation destination. The
campaign "Gun jezelf Aruba" is very successful says Humphrey Vrolijk, Area Director of ATA
Europe. "During difficult times Aruba chose to invest. It is important to be continuously visible in
the generating markets at a professional and efficient manner, Aruba is achieving that perfectly."
The mass promotion of Aruba in The Netherlands could not have been done without the extra
funding the government has allocated for marketing purposes.

Dutch television commercial of Aruba
Translated text in the commercial:
In this beautiful country of ours (referring to The Netherlands) we rush the entire day, through
stormy weather, during morning and evening rush hour, coping with congested roads. We work
much, too much. We must not forget our friends. We must think on our children and on our own
health. We have it so hard. "You deserve Aruba"


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